Too Much, Too Little, Just Right!

There is always a place where more is better but that is not on a poster. A poster is supposed to catch the attention of a person and make them want to read it. If there is too much going on than one will pass it and will probably never read it. But one does not want to be bland and not have anything on your poster because people will forget about it right after they see it. So how much is too much and how much is too little? In order to examine this I will need to examine three different posters.

The first poster I will examine is the one with Superman on the cover. This one is doing way too much. This is because you cannot tell the main point of the poster. When people are reading a poster they want something that will take less than 10 seconds to read and remember. This will take most people a good thirty seconds to read, look at the pictures, and understand what the poster is trying to say. Even though the poster might be memorable it has too much going on.

http://www.gigposters.com/posters/594.jpg

The second poster of just the writing is nice and simple but people will not remember it. Even though there is a little color it is mostly black and white. And it does not tell you what you will get. Buy a tin of Andrews what? This is the type of poster that people will read and not remember. Another thing that is wrong with this poster is that there is no store name, address or phone number on it. If someone sees this poster and want to buy a tin of what is being sold how are they going to know where to buy it at? This has way too little information so people might read it but will not remember it.

http://www.lecraic.com/wp-content/uploads/2008/05/badpstr-small1.jpg

The third poster with the pencils is a perfect example of having just enough material on a poster. With the picture you see what the poster might be about and there is enough writing where you can read it quickly and easily. The picture makes the poster memorable because when most people have pencils they want to have them all facing one way because people like order and this poster breaks that order. The words will make people want to read it because there are not that many and they can easily go on with their day.

http://i250.photobucket.com/albums/gg244/joanwwy88/GoodPoster.jpg

Posters should have enough information to make it memorable but not too much that it makes it crowded.