Those Tricky Little Ads

There are different types of ways one can make and ad, with ethos, logos, or pathos. They are all very affective if you use them right. You do not want to make an ad about milk and use Gabriel Iglesias. When one makes an ad there is a lot of thought that goes into whom they use, the colors they use, and the facts they use.

For logos, it is all about the cold hard facts and statistics. They do not have to be in much detail but people will understand. For the ad below, it says a clear statement. “This Bus Is Three Times More Likely to Choke You Than Run You Over.” This ad will have the audience thinking about it long after they have seen the ad. Some people will actually do research and see if the ad is true and if it is they might do something to get people informed about the situation. These types of ads want to plant a statistic in your head that grows into curiosity. Once someone is curious the ad has done its purpose.

Pathos is used manipulate your feelings. People always want to know that they did something meaningful while they were on this Earth. They want to change the world. The ad below plays off of that. In 1917 the United States declared a war on Germany; this is when this ad first came out. The color of the ad was red, white, and blue. This showed pride in one’s nation and it appealed to the emotion of the men who wanted to do something with their life but did not know what to do. This is because when you are standing in front of the poster, Uncle Sam is pointing at you and he says that he wants “YOU” which means that this was their calling. Once they feel emotionally connected with an ad the ad has done its purpose.