A Truly Sad Day

Pathos is an appeals to people’s emotions. They want people to act on it because they can relate to what is going on. Appealing to the sad side of people’s emotion is the most affective because it is easier to make people sad than happy or excited.

http://www.youtube.com/watch?v=KcBLYxCzFgw

In this Christian Children's Fund TV Commercial they do an excellent job of making the audience feel sad. This is because of the sad music, the somber voice of the man speaking, the conditions the children are living in and the children faces. During the whole commercial not one person smiled. They all were just sad and miserable. And the houses were just branches tied together with dirty sheets over them. Not one person had on shoes on and they were living in dirt. This would have people look back on their childhood and see that they had it good and make them want to donate. If a child see’s this commercial then they would want their parents to help them out because they would see how good fortunate they have it.

The point of this commercial is to get people to donate money for the cause of helping these less fortunate children out. They try and get the audience to feel bad for these children and make them do something about it. They do a great job at getting the audience sad because I know many people who have cried and donated money because of this commercial.

Another way that this commercial is supper effective is the times that it comes on, it is either before the children get up for school, Sunday’s or during Saturday morning cartoons. They air the commercial when everyone is most vulnerable which is a great strategy.

Every commercial wants the audience to buy an idea and the idea this commercial is selling is that you can donate a little money each week to help a child out.

A Speech: Ways To Give A Good One

Different people have ways of writing, practicing and delivering a speech. But the guidelines they use are mostly the same. They mostly use the same format, even if they know it or not, because it is the one that works. They just put their own spin on it because it is easier for them.

The format most people use for witting a speech is to first organize their ideas. This is because they want to know what they are going to write. They want to have solid points before they even start writing. If they do not have solid points then they would not have a solid speech. Formatting a speech does not just have to do with the topics of the paragraphs, it also have to do with the order the paragraphs are in.

The order of the paragraphs is always important because you want to have each paragraph to run smoothly. If the paragraphs run smoothly then the audience can understand the main point one is trying to make. They would not have to think how the speaker got to point A to point B then to Point C. This is something that would be easy for them to see. Delivering ideas in a way that the audience can understand the speech is one part of the speech but how one gives the speech is also important.

The main point of a speech is not the context, it is how the speech given. If one have a paper up in front of their face, studdars, or is monotone then the audience will stop paying attention. To avoid these things one must prepare for their speech. They have to read their speech over and over again. They need to know their speech and what they are going to say. If they do not do these then they will not be able to get the audiences attention and will not have an effective speech.

Those Tricky Little Ads

There are different types of ways one can make and ad, with ethos, logos, or pathos. They are all very affective if you use them right. You do not want to make an ad about milk and use Gabriel Iglesias. When one makes an ad there is a lot of thought that goes into whom they use, the colors they use, and the facts they use.

For logos, it is all about the cold hard facts and statistics. They do not have to be in much detail but people will understand. For the ad below, it says a clear statement. “This Bus Is Three Times More Likely to Choke You Than Run You Over.” This ad will have the audience thinking about it long after they have seen the ad. Some people will actually do research and see if the ad is true and if it is they might do something to get people informed about the situation. These types of ads want to plant a statistic in your head that grows into curiosity. Once someone is curious the ad has done its purpose.

Pathos is used manipulate your feelings. People always want to know that they did something meaningful while they were on this Earth. They want to change the world. The ad below plays off of that. In 1917 the United States declared a war on Germany; this is when this ad first came out. The color of the ad was red, white, and blue. This showed pride in one’s nation and it appealed to the emotion of the men who wanted to do something with their life but did not know what to do. This is because when you are standing in front of the poster, Uncle Sam is pointing at you and he says that he wants “YOU” which means that this was their calling. Once they feel emotionally connected with an ad the ad has done its purpose.

The Sneaky Use of Rhetoric in Everyday Life

When you see a billboard or an ad one sometimes just want to buy that product. This is because of Rhetoric. Rhetoric would have a different definition for every person you ask. One definition of it is the purposeful use of language and images.

Commercials do this all of the time to sell products. They take what the majority likes and tie it with their product. State Farm did this with Aaron Rodgers with the Discount Double Check and this happened with the group LMFAO for Budweiser.

The Discount Double check is when the agents at State Farm go through a costumer’s policy to make sure they are getting all the discounts they deserve. They incorporated Aaron Rogers into this by making the Discount Double Check his touchdown dance move. Because Aaron Rodgers just won a Superbowl MVP and had one of the “greatest” seasons for a quarterback of all time he was the popular guy and everyone knew his name. They purposely used him in their commercial because it showed two important things; the first was that he was a member of State Farm. Some people will pick where they shop at if an idol of theirs go their. The second reason is that have great costumer service to all of their customers. Normally when a celebrity walks in a building he will get the attention from every staff member but when Aaron Rodgers walked in he had to wait until his turn.

For the Budweiser commercial, they used the hottest group members out at that moment. Their national hit, Party Rock Anthem, was being played everywhere by everybody. People saw that LMFAO drunk Budweiser so they would want to drink it too. People want to be like their idols and what better way to do that then to eat, drink and wear the same things that they do. This was released on December 25 so they also incorporated Christmas and the NBA Finals Champions, the Dallas Mavericks, on the commercial because the new NBA season started that day.

Companies use rhetoric to sell their product. They get the latest trend and incorporate it with their product. This shows that their product is cool and makes us wants to buy it.

I Believe In True Friends

http://www.personal.psu.edu/dos5301/blogs/LA101H.mp3